What is LUN

A utility token with impact and a price algorithm.
More Usage + More Sustainability = Higher Price
Massive use for everything, sustainable or not.
Frictionless profit and ethical sustainability.
Profit redistribution by Logic, not by charity.
All within a secure, robust, and self-stabilizing network.

Consumer power, harnessed to care for the planet.

Price Algorithm

LUN: the expression of collective consciousness in a living entity that feeds on human actions.

The algorithm sets the token price in proportion to the percentage of sustainable purchases and transaction density:

SUS = % of daily sustainable spend. (binary per transaction, aggregated daily)
TD = Transaction Density of daily activity. (transactions vs total spend.)

When sustainable sales increase, merchants and producers adjust to the demand, generating a circular economy that preserves life on the planet.

You just shop as you always do. LUN takes care of finding what is sustainable and raising the token’s price, without you having to do anything different. The system will tell you when you’ve made a sustainable purchase, and you will progressively learn to identify what is sustainable and how you earn more.

We want you to look at your LUN balance and know that your money is aligned with who you are, what you do, and the world you want to leave behind.

Tokenomics

Absolute Privacy: LUN does not receive personal data; the wallet provider validates and sends only an encrypted number.
Blockchain Security: Transactions are verified on the blockchain and sent to AI for confirmation.
Determinism: The logic is hardcoded to prevent manipulation.
Non-Custodial: Funds are managed by locally licensed wallet providers.
LUN Debit Card: Processed by the wallet, it converts any fiat currency to tokens and sends the receipt to the LUN system.
Transaction: LUN classifies transactions as SUS or NOS, organizes data, and calculates the tokens spent.

Example of a Purchase with LUN

Day 1 – Initial Token Purchase: The user buys 100 LUN tokens at $1.00 each. They spend 30 tokens on a sustainable (SUS) product costing $30. The LUN Visa system transfers the $30 to the store and deducts 30 tokens from the wallet. They have 70 tokens remaining.

Day 30 – Second Purchase: The user makes a $50 purchase. The price of LUN has risen to $2.00. The system pays $50 to the store and deducts 25 tokens from the wallet (because each token is now worth $2). The user retains 25 tokens.

Result: The user saved 50% on their purchase, simply by using LUN and letting their money grow in value within the network.

Note: This example does not include the $0.20 per transaction fee charged by LUN or the approximate $0.02 fee for the Visa service.

What Problems Does LUN Solve?

Problem

LUN's Solution

1. There are no standardized metrics to measure sustainability, and no one measures sustainability at the consumer level.

LUN measures impact from the point of consumption, using AI and receipt metadata to categorize and standardize metrics.

2. Sustainability is not profitable.

Every sustainable purchase increases the value of LUN, benefiting individual, business, and commercial users.

3. There are no mass-market tools for consumers.

LUN allows participation simply by using a card or digital wallet, giving consumers the power to make an impact on a massive scale.

4. It is difficult to find sustainable products.

LUN classifies products and businesses as SUS/NOS and features a search engine.

5. Sustainable products are more expensive.

The token's appreciation compensates for the extra cost and offers rebates.

6. Merchants must invest to become sustainable.

LUN generates income through sustainable adoption and offers conversion bonuses.

7. Lack of incentives for sustainable businesses.

They receive visibility, loyal users, and automatic valuation.

8. Governments ignore the consumer.

LUN focuses on the consumer as the engine of impact.