Water
The Origin
and Objective of
Sustainability
Your purchases already have an impact. LUN gives you the power to redirect it.
Every day, we make consumption decisions that influence what is produced and the resources that are consumed. But we do not know how our consumption affects sustainability.
To find out, consumers would need to research, compare certifications, locate products and, in many cases, pay more.
LUN is a digital infrastructure for consumers that captures information from everyday transactions and classifies them as sustainable (SUS) or non-sustainable (NOS).
The system converts this information into intelligence and value indicators to facilitate and optimize sustainability.
LUN’s objective is to make the sustainable component of consumption visible and enable sustainability to participate in the formation of economic value.
LUN makes sustainability easy, convenient, and productive.
How does it work
LUN is a digital network that analyzes information from consumer transactions to identify what portion of economic activity has characteristics associated with sustainability.
The user obtains LUN tokens and spends them with a debit card or a digital wallet. Users can use tokens for daily transactions of any type, ( SUS OR NOS), anywhere.
The system captures the information of what is contained on each transaction and runs it by its classification system.
The classification system contains a database of sustainable products, services, and merchants that qualify products immediately. It also has a classification criteria matrix that uses artificial intelligence to classify what is not in the database. This is done after the transaction is closed, preventing any delay on the transaction.
The system calculates the value of SUS items in a transaction and aggregates it to the daily SUS total. Then calculates the SUS Factor of the day, which influences the value of the token the next day.
The total number of transactions, both SUS and NOS, also participates in the value-determination mechanism established on the blockchain for the token. This is important because using LUN for even a $1 dollar transaction contributes to increase the value of the token.
Additionally, the interaction among all participants strengthens the value of the network: users, merchants, and producers benefit from the overall use of LUN and from increased sustainable consumption, which is reflected in the value of their tokens.
The objective is to make visible how much of our everyday economic activity is related to sustainable consumption and, consequently, boost sustainable consumption and help to make sustainability valuable.
LUN works with financial institutions that maintain custody of funds and process users’ personal identity information. LUN only processes consumption information and tokens.
The LUN system aggregates activity to produce indicators that make it possible to observe how sustainability participation evolves within the economic activity recorded by the network and to compare it by product, merchant, industry, and geographic location.
These indicators form part of LUN’s economic architecture and make it possible to study the progression of consumption toward resource preservation. They could also be used for macroeconomic analysis and to assess how economic growth (GDP) compares with the optimization of sustainability.
Measurement → information → economic signal → valuation → allocation of capital → production adjustment.
What LUN Platform Offers You
- Monitor the economic benefit resulting from changes in the value of your LUN tokens.
- See which components were classified as SUS or NOS.
- Discover alternative sustainable products, services, or merchants.
- Build a directory of the sustainable products you have purchased and where you purchased them.
- Monitor your progress in supporting sustainability and view comparisons.
- View aggregated indicators to observe how behavior recorded within LUN changes over time.
- See how your economic preferences and those of a community are changing overtime.
The options presented are for informational purposes only and do not constitute financial or professional recommendations or guarantees regarding products or providers.
